Executive Insights Media & Entertainment Analysis Millennial behavior has already been picked up by Non-millennials for mature digital media and is spreading rapidly in other areas The viral effect is evident when Less mature “new media” looking at the uptake of new media of different maturity. Internet usage at home Frequent users of Facebook Uptake of subscription OTT Hours per week Percent of respondents using at least daily Percent of respondents subscribing to OTT General internet usage is now high across all age groups and actually 12 80 40 highest amongst older generation 70 36 Non-millennials. 10 10 63 60 30 Facebook usage is almost as high for 8 8 25 Non-Millennials with children at home 7 as for Millennials. However, it is still 41 significantly lower for Non-millennials 6 40 20 without children at home. 4 12 For more recent digital services, 20 10 such as subscription OTT, adoption 2 of all Non-millennials is still below Millennials. However, uptake is significantly higher for Non-millennials 0 0 0 with children at home compared to Millennials With kids No kids Millennials With kids No kids Millennials With kids No kids at home at home at home at home at home at home other Non-millennials. Non-millennials Non-millennials Non-millennials Note: Q: On average, how many hours of the following types of media do you personally consume in a typical week? How frequently do you use Facebook? Which of the following TV services do you use at home or for your personal use? What are the implications? t Source: L.E.K. survey Perennial Millennials: a viral phenomemon