Executive Insights Media & Entertainment Analysis Millennials across life stages spend significantly less time consuming traditional TV and are much higher users of online video Millennials spend far less time Average weekly video consumption by type than Non-millennials consuming Hours per week traditional linear and recorded TV including pay TV, although overall 30 video consumption is similar. The 27 26 consumption of traditional TV 25 Free online video does not increase significantly for 23 23 TVOD “New” Millennials with families. Supscription media 20 OTT Online video consumption in Catch-up aggregate remains high across all 15 Millennial life stages. However, the DVD mix changes. The use of free online Cinema video services such as YouTube is 10 lower for Millennials with kids than “ Traditional” TV media earlier life stage Millennials and their 5 use of paid for online video services is higher. 0 Non-millennials At home or student Working no kids With kids Millennials by life stage Note: Q: On average, how many hours of the following types of media do you personally consume in a typical week? What about other media forms? t Source: L.E.K. survey Perennial Millennials: a viral phenomemon