L.E.K
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L.E.K

L.E.K. is a global strategy consulting firm with offices across Europe, the Americas and Asia-Pacific. Founded in London in 1983 by three partners, we now employ more than 1,200 professionals worldwide. We advise and support global companies that are leaders in their industries.

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L.E.K : New Media VS Traditional Media

According to valid results from questionnaires, L.E.K analyzes millennials' Media Consumption habits, using data of non-millennials as a comparison. Results show the millennials' preference towards 'new' media and in turn reveal the potential threat to traditional media.
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