Executive Insights Media & Entertainment Analysis Research Methodology For The Perennial Millennial, L.E.K. Consulting conducted online research of 1,308 Millennials and 685 Non-millennials living across the U.K. The research took place in September 2015. About the Authors Maria Palm is a partner at L.E.K. Consulting’s London office. She Martin Pilkington is a partner in L.E.K. Consulting’s London office has over 22 years of experience in the telecommunications and is one of the leaders of L.E.K.’s European Aviation & Travel and Media, industry and has assisted various clients with commercial due Entertainment & Technology practices. Martin has more than 22 years diligence, sales and distribution strategy, and valuation projects. o f experience helping clients address issues including growth strategy, Maria first worked for L.E.K. between 1993 and1997 before portfolio optimization, transactions, sales and marketing strategy, pricing, leaving to join British Telecommunications as a strategy manager. performance improvement, new product development and market She returned to L.E.K. London in 2000. entry strategy. About L.E.K. Consulting L.E.K. Consulting is a global management consulting firm that uses deep industry expertise and rigorous analysis to help business leaders achieve practical results with real impact. We are uncompromising in our approach to helping clients consistently make better decisions, deliver improved business performance and create greater shareholder returns. The firm advises and supports global companies that are leaders in their industries — including the largest private and public sector organizations, private equity firms and emerging entrepreneurial businesses. Founded more than 30 years ago, L.E.K. employs more than 1,200 professionals across the Americas, Asia-Pacific and Europe. For more information, go to www.lek.com. L.E.K. Consulting is a registered trademark of L.E.K. Consulting LLC. All other products and brands mentioned in this document are properties of their respective owners. © 2016 L.E.K. Consulting LLC