Executive Insights Media & Entertainment Analysis On demand access to content not available on TV are key drivers of Millennials uptake of OTT services Access to additional content, not Millennials’ top reason for subscribing to OTT services available on traditional FTA or Pay TV, and On Demand features are the key drivers of Millennials high uptake of Ability to watch videos whenever convenient 24 OTT subscription services. Access to content that is not available on TV 17 This reflects the higher importance of On Demand vs. linear viewing for Ability to watch all episodes in one single sitting 16 Millennials. c.45% of Millennials state the majority of their viewing Fewer advertisements 8 of Drama and Film is On Demand. Less expensive than cable / satellite 8 This compares to 20-25% of Non- millennials. Flexibility to watch video on all devices 7 Moreover, 54% of Millennials without Easier to use than TV 7 kids and 46% of Millennials with kids prefer to watch two or more episodes Easier to find content that I like via 6 per sitting when watching Drama. search and recommendations Ability to watch video outside my home 4 0 5 10 15 20 25 Percentage of Millennials with OTT subscription What is the uptake of different OTT Note: Q: Which of the following statements best describes why you [use / would use] online video streaming subscription services? Source: L.E.K. Perennial Millennial Survey providers? Who is in the lead? t Perennial Millennials: Pay TV Under Threat?