Executive Insights Media & Entertainment Analysis Perennial Millennials: Pay TV Under Threat? L.E.K.’s analysis, “The Perennial Millennial,” is the first in-depth review of U.K. Millennials’ media consumption, covering six life stages, from living at home with parents all the way through to starting their own families. In the second installment of the Executive Insights Media & Entertainment Analysis: “The Perennial Millennial” series, L.E.K. explores the following questions: • What is the uptake of and future interest in Over-The-Top (OTT) services among Millennials by life stage? • What is the potential future impact on traditional Pay TV providers? What do Millennials’ TV and video consumption patterns look like? t The Perennial Millennial research and analysis was conducted by Maria Palm and Martin Pilkington, both partners in L.E.K.’s European Media, Entertainment and Technology practice. Maria and Martin are based in London. For more information, please contact [email protected].