Executive Insights Media & Entertainment Analysis Millennials across life stages spend significantly less time consuming traditional TV and are much higher users of online video Millennials spend far less time than Average weekly video consumption by type Non-millennials consuming traditional Hours per week linear and recorded TV including Pay TV (10 vs. 20 hours a week) and 30 they spend twice as much time on 27 26 online video services (11 vs. 5 hours per week). While traditional TV 23 Free online video “N 23 e TVOD w consumption is higher for Millennials ” Supscription m with kids (12 hours per week) vs. 20 e OTT d i earlier life stage Millennials, it remains Catch-up a significantly below Non-millennials. DVD Moreover, while Non-millennials are “ Cinema T r a principally shifting from traditional di 10 t i o linear and recorded TV to catch-up n al ” services (likely staying with the same TV m e broadcaster brands), Millennials across di life stages are significantly higher a users of new platforms offering 0 subscription OTT services and / or free Non-millennials At home or student Working no kids With kids online video. Millennials by life stage What is the uptake of subscription Note: Q: On average, how many hours of the following types of media do you personally consume in a typical week? Source: L.E.K. Perennial Millennial survey OTT services? t Perennial Millennials: Pay TV Under Threat?